Does the thought of making your PR get even MORE jiggy with social media - even though you KNOW you can't avoid it - make you want to STAB YOUR EYE with a TSA-approved plastic fork and leave it there??
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How to avoid the BIGGEST mistake PR peeps make with their goal-setting, which almost always leads to unhappy clients questioning WHY exactly they’re paying you the big (!) bucks
How to slay your day-to-day overwhelm with my signature “focus formula” that will help you boost your clients’ bottom line with waaay less grunt work
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Who am I and why should you care?
Shonali Burke, ABC*
*Accredited, award-winning PR strategist, teacher & trainer
Adjunct Faculty, The Johns Hopkins University's M.A. in Communication (2016 Instructor of the Year)
Hey there! I'm Shonali.
I'm an accredited, award-winning PR strategist, teacher and trainer. I've spent more than two decades helping businesses small and large, nationally and internationally, build their bottom lines through integrated, creative, and measurable "Social PR."
Career highlights include leading the ASPCA through the 2007 pet food recall and Michael Vick cruelty case; launching the Smithsonian National Portrait Gallery's first-ever national portrait competition online; and creating and implementing the digital strategy for USA for UNHCR's Blue Key Campaign, now a national and international case study.
Now, it's my life's mission to teach PR pros just like you how to create and implement killer digitally savvy PR campaigns and strategies that see you and your organization dancing all the way to and from the bank - just like I did.
Preferably to ABBA. Or Elvis. 😉