PR Pro, I'm Talkin' to YOU.

It's time to CHOOSE Your Dream Social PR Clients and Stop Settling for LESS.

CRANK UP your TOP-TIER CLIENT MAGNETISM instead of DEVALUING yourself for companies who CAN'T AFFORD YOU...




Now... this isn’t your first trip around the block.

You’ve been at this game for awhile.  You’ve been busting your butt to become a go-to Social PR expert, and so far, the results have been a little, ahem, disappointing.

  • You’re spending every spare second of the day (and then some) at networking events or volunteering, in hopes that eventually, someone will notice how hard you’re working and bestow upon you the title of “PR expert”
  • You’re finding clients, but it always feels like pulling teeth when it comes to getting paid because despite their lion-size dreams, they have kitten-size budgets ... and chasing clients with an invoice in your hand is NOT your idea of a good time
  • You know beyond a shadow of a doubt that you can add value to any organization lucky enough to have you... but you’re still struggling to show that to potential clients in a way that makes hiring you a #shutupandtakemymoney no-brainer

SPOILER ALERT: If you keep going at it like this, hoping your dream life will "start happening," you’ll be waiting a looooooong time (#sorrynotsorry).

Don’t get all Debbie-Downer on me though, because I bring good news.

You (yes, YOU) can actually be the first call on every ONE of your dream clients’ shortlists!

Even if you’ve been so scared to lose clients that you’ve shied away from saying, “I’m the expert and here’s how it needs to be.”

Even if meetings with potential clients and creating proposals practically gives you the hives.

Even if you’ve been pigeonholed as “the girl who knows Twitter” (which makes you feel completely devalued as the whip-smart strategist that you are).

Even if you’ve basically got every minute of the day accounted for, and have zero time for EFFing around and wasting your energy.

What if, in a not-so-distant future, you could:

•  Be introduced to your dream clients as an “influencer” and “PR thought leader”...?

•  Take on a leadership role where you’re working as a partner with high-level clients, rather than being treated as an employee or "vendor" (yuk) ...?

•  Say “No” more than you say “Yes," choosing from the crème de la crème of potential clients ...?

•  Experience the heavenly freedom that comes with having dream clients come to YOU so that you can focus your energy on the PR (and not on worrying where your next paycheck will come from) ...?

And I know, that all sounds great, but in the pit of your stomach, you feel the questions and doubt coming up.

"Between all the work and volunteering, I just don’t know if I can find the time to take on something new..."

"I’m just one person... how much can I really do?"

"Deep down, I’m just not sure I have what it takes to be a leading PR expert..."

"What if I do land the big client, only to realize I’ve bitten off more than I can chew?!"

I Hear You. The Self-Doubt Is REAL, And I've Been There, Done That.

Hi! I'm Shonali Burke, ABC*.

I'm an *accredited, award-winning president & CEO of my eponymous Social PR consulting firm.

Basically, I help businesses small and large, nationally and internationally, build their bottom lines through integrated, creative, and measurable "Social PR."

Qu'est-ce que c'est?

I.e. when their community starts telling their story for them. Because social storytelling = social proof = increased reputation + trust = healthy biz. 

Here’s the deal: I’ve got a crap-ton of credentials that I could go on listing here, and maybe you’d sit there saying, “Wow, I wanna be her when I grow up!” (I do get that a lot).

But honestly, that’s not the conversation we need to be having.

The most important things you need to know about me actually have very little to do with my credentials.

I moved to the USA with no connections and no clue.  But what I lacked in resources, I more than made up for in resourcefulness.  Even though today I’m considered a leader in the field, I don’t have any formal PR training (my undergrad degree is actually in Economics!).

Nobody really taught me how to do things.  I learned through asking tons of questions, observing, and investing in my own professional development

Shonali and Suzy QCreating this business and life for myself came in more than a little handy when my husband had some major health issues, and I became his primary caregiver for 10 years ...

... and again when my dog Suzy Q. (that's one of my fave pix of us) endured a tough battle with cancer ...

... and again when I had to have multiple emergency surgeries for severe endometriosis ...

... and yet AGAIN when my mother almost passed away and I needed to fly back to India post-haste to organize her care...!!!

I’m not throwing a pity party here; this stuff would have happened regardless of my success.

But having a thriving business where I have that kind of flexibility and freedom allowed me to take care of my family (and myself) when it counted the most.

And I remember what it’s like to be in that awkward stage where you’re trying to land the big fish clients, while simultaneously praying you don’t screw up.

I’ve got two decades+ of experience behind me, and it’s my mission to help you navigate the struggles of growing a booming business, without having to make all the same mistakes I’ve made.

This mission inspired me to create ...



Your Express Route to Real Authority, Massive Impact and More Dream Clients Than You Can Handle

Career Catapult is my signature one-on-one mentorship program where I take you by the hand and lead you through all the noise to help you find the direct path to being the CEO of your booming Social PR business.  

•  No more saying “yes” to “meh” clients

•  No more overwhelm from a too-jam-packed schedule

•  No more demoting yourself to “tactician” when you were hired as a strategist

Here's a Breakdown of What You'll Learn in Career Catapult:

  • How to set yourself apart from the sea of competition so that your potential clients have zero doubt that YOU are the one who can take their public image to new heights
  • How to transform your business development process from patchy and sporadic into a lean, mean, revenue-generating machine
  • How to start weeding out the clients you're basically PAYING to work with, and instead start attracting the clients who'll gladly pay top dollar for your expertise and then some
  • How to become an influential and prolific leader in the Social PR space so that you don’t waste an ounce of energy on chasing clients - you get to hand-pick the ones YOU want
  • My #1 secret that keeps clients flocking to me and throwing money my way (hint: it’s about making the results tangible and clear; I show you exactly how I do this!)
  • “Rent my Brain”: I’ll help you work through any challenges with your clients behind the scenes, so you benefit from my expertise, while YOU get all the glory for saving the day!

Through Career Catapult, You'll Emerge As The Thought Leader You KNOW You Are. 

This Is What You Get With Your Investment:

  • FOUR bi-weekly one-on-one calls with me, where I'll help you unravel your most pressing Social PR and business/career development problems
  • Email support in between calls (24-hr turnaround at max) so you can access my expertise 24-7
  • Instant, full and LIFETIME access to my Social PR Virtuoso® Master Course: 4 modules, 35 lessons via 10.5 hours of video training, 25+ worksheets, and downloadable slides
  • Instant, full and LIFETIME access to all the bonuses that come with the Social PR Virtuoso® Master Course
  • Complimentary Access to "The Social PR Pioneers," My uber-exclusive Mastermind group and ongoing training program, as long as you are in the mentorship program


This mentorship is about where you are now, and what you need to implement to get to where you want to be, without the BS.

You get lifetime access to the Social PR Virtuoso® Master Course and its bonuses, which has all the tips and tricks you need to give your clients some Social PR mojo ... so you can take as long as you need to go through it.

And in the meantime, I’ll be helping you take the fast-track over the next 2 months with practical advice and tactics not just to supercharge your client work, but to move your own career to the next level post-haste!



Did I Mention The Bonuses?

LIFETIME Access to The Social PR Virtuoso Master Course ($1,497 value)

The Social PR Virtuoso® Master Course has taken the PR industry by storm... as it rightly should.

Literally your one-stop shop for learning and internalizing how to strategically and seamlessly integrate social media with online and offline PR for unbelievable business results through community-powered social storytelling, the Master Course will teach you everything you need to know about cutting-edge PR in today's digital age.

And when you sign up for my mentorship program, it's yours... FREE... for LIFE.

LIFETIME Access to ALL Bonuses Accompanying the Master Course ($791 value)

The Master Course isn't just the absolute best Social PR training around. It ALSO comes with its own juicy set of bonuses, which include:

  • The Twitter Chat Template Vault, so you can learn how to easily and successfully set up and run Twitter chats to engage and grow your audiences
  • The IFTTT Treasure Chest, my personally-curated stash of 120+ IFTTT applets, so you can automate all the tasks eating up your precious time for little return and focus on those that generate some moolah
  • LIFETIME Access to the Invitation-Only, Community-Supported Social PR Virtuoso Facebook Group, an incredible resource and network of other ambitious Social PR pros, just like you, for community support, brainstorming and more

FREE Access to The Social PR Pioneers Mastermind Group ($997 value)

For the duration that you're in my mentorship program, you'll ALSO get free access to "The Social PR Pioneers," my uber-exclusive continuity aka ongoing training program.

This is the only other place - outside of Career Catapult - where you get access to me IRL. I do twice-monthly LIVE group coaching calls for Pioneers and provide hands-on and DIRECT support in between calls via a super-exclusive Facebook group.

And because I believe professional development never ends, I come up with NEW trainings to uplevel your Social PR game on a regular basis, and ALSO draw on my incredible expert network to do the same. Professional development never looked this good!

Real People, Real Stories:

"I pushed myself so much harder with Shonali in my corner. There's no sugarcoating and loads of honest feedback; exactly what we need."

Elise Perkins
Elise Perkins Founder, The Savvy Soloist

“Shonali's instruction is second to none; she has an uncanny ability to identify your specific learning needs and solve them.”

Dominic Martella
Dominic Martella University College Dublin

"Shonali brought out the 'real me' I haven't seen in years. I went from feeling broken to 'I am strong. I am confident. I am beyond capable.' "

Danielle Heiny
Danielle Heiny American Institutes for Research

"Shonali was such an excellent teacher that when we were looking for a consultant for the Blue Key Campaign, I recommended her for the job."

Caitlin van Orden
Caitlin van Orden The League of Women Voters

Got Questions? I Hear You Loud and Clear ...

  • Is it really going to be worth the investment?

Ask any successful business owner, and they’ll tell you that they invested in themselves, even when it was bat-crap scary. They’ll also tell you that making the right investments literally changed their lives.  

Getting the eyes of a seasoned pro on your business is priceless, and the cost of this program is a steal compared to my regular hourly rates. And let’s face it - if my advice helps you to get just one dream client (and it will, if you implement), then this mentorship will have easily paid for itself.  

  • How much time do I need to dedicate each week?

This might vary a bit depending on the strategy we hammer out during our calls.  The calls are 60 minutes every 2 weeks, and then you can plan a bit of extra time to go through the Social PR Virtuoso® Master Course and/or the custom worksheets I give you if you want to really maximize our time together.

Bottom line: this program is about creating a strategy and implementing, not about spending hours and hours watching videos each week.

  • Will 4 calls be enough?

In my experience, 4 calls is more than enough for you to hit the ground running. And you’ll have plenty of time between calls to implement what we’ve talked about.  

You also have email support during our time together.  I’m VERY detail-oriented and responsive, so this will be invaluable if you use it).

  • What if I have questions or get stuck?

That's why you have in-between-call email support!

And over and above that, you can always hop into the exclusive Social PR Pioneers Facebook Group ... that's the one you get complimentary access to as long as you're in my mentorship program!

The group is a great place to ask your questions because you can benefit not only from my expertise, but also from that of my many other students and clients! It’s also an amazing place to meet new contacts and form relationships in the industry.

  • How long will it take to see results?

That depends on you. I will bring 500% of myself to the table every single time, but it’s up to you to implement the strategies we come up with together, and do the work.

  • What will I be able to do after completing this program?

You’ll be attracting more of the RIGHT clients, creating more impact for them, and you’ll easily communicate your value to clients so they’re like #shutupandtakemymoney.

  • Do you have a refund policy?

There are no refunds for this mentorship program. If you have any questions or want to make sure we’re a good fit, contact me BEFORE you sign up.  




The Bottom Line

You’ve done enough feeling around in the dark, trying to figure this out on your own. And even if you’ve seen some modest success, isn’t it time you made the process easier on yourself?

Even the best of the best still look to mentors to cut through the crap and take the most direct line to success. Because let’s face it, overwhelm is REAL. There’s just too much damn information out there.

Part of stepping into a bigger role is investing in the training and mentorship you need to flatten the learning curveYou’ll learn in 2 months with me what would take you years to learn on your own.  




P.S. It's your career, and your life. Don't want in? That's your decision. But when it comes to your future, remember: you snooze? You lose. It's all up to you.