Calling All Inimitable and Indefatigable PR Pros

ready to get their feet wet with Social PR in 2017 ...


Ready to Explore the Brave New World of Social PR and Enter A Whole New Phase of Your Career

Without Having to Add to Your College Debt in Order to Afford it?




A compact, easily-digestible, online Social PR training program

designed specifically for ambitious, budget-conscious PR pros

who are desperately seeking quality, starter Social PR training that won't break the bank

but who keep finding Susan instead

(not only DID she break the bank, turns out she's also still hanging onto that ratty 80s jacket)

If you've been dying to step up your Social PR game

but have had your feet PINNED to the mat by your WALLET... you're going to LOVE this.

Here's a quick look at the Social PR Apprentice™:

What's the Big Deal, Exactly?

I'm so glad you asked.

The Social PR Apprentice™ is a carefully-curated, starter Social PR training program, for those not quite ready to take the plunge in

The Social PR Virtuoso® Master Course

The 13 lessons in The Social PR Apprentice™ mirror the basic, foundational elements of my advanced Social PR Virtuoso® Master Course, but curated into a less intense, starter Social PR curriculum.

They come with the exact same training videos and worksheets for these lessons as in the Master Course,

but focus primarily on the basics of Social PR,

making it the perfect training program for those early in their exploration of the discipline.

The training comes with a custom progress tracker, a certificate of completion, and bonuses, including access to the exclusive, invitation-only Social PR Virtuoso® community, one of the most sought-after Social PR mastermind groups.

In a nutshell, The Social PR Apprentice™ is:

  • An incredibly compact and effective training program that gets you up and running with solid Social PR IMMEDIATELY
  • 13 lessons in total (2+ hours of recorded instruction, NOT counting the bonus training), that you can take in ANY order
  • 10 unbelievably useful and effective handouts, worksheets, mind maps, cheat sheets, AND slide decks for all the lessons
  • Quizzes and exercises throughout the training to help you test your newfound knowledge AND apply it at work
  • In-depth case studies that show you how to apply Social PR smarts in ANY situation
  • Copy and pitching swipe files you can adapt to your OWN use, and that no one (other than Social PR Virtuosos) has access to
  • Immediate and LIFETIME access to the Social PR Apprentice™ course site - no ifs, ands, or buts

Who am I and why should you care?

I am Shonali.

I teach smart Social PR to communication pros ballsy enough to look Math in the face and send it on a date with Social.

People who understand that the shortest PR distance from Point A to Point B is not always a straight line, and that galvanizing a cheering squad makes getting there a hell of a lot more fun.

People who aren't scared to roll up their sleeves and dig out the Social PR trenches ... because they know that the more solid their foundation, the better their results will ultimately be.

People who know that "social" is about people connecting with people ... first, last, and always.

I don’t just flail at Social PR from any which way because it’s the "phrase du jour." That would make it a P.I.T.A., which I’d much rather get at barre class so that my tushy becomes less cushy.

No, I'd much rather share with you what I did, how I was incredibly successful, and when I completely and utterly bombed ... so that you can learn from my mistakes without having to make them yourself.

I'm deeply grateful to be part of an industry that I truly believe is on the brink of greatness. I've stood on the shoulders of giants to get where I am today, and now I want you to stand on mine.

I am a headstrong wife, a doting dog mom, an adventurous traveler, an amazeballs cook, a useless swimmer, and the most incongruous Elvis fan alive.

I've spent the last 20 years in the PR industry learning by doing; caring by sharing; and preaching by teaching.

That's why my work and I have been featured in these media outlets (to name just a few):

Media logos

But don't just take it from me. Take it from my students:

Ready to Walk In Their Footsteps?

Here's EXACTLY what's inside The Social PR Apprentice™

  • Module 1: Social PR Foundation Setting

    The first four lessons in the training will take you through the 7C Social PR Framework™, Building Your 7C Social PR Foundation, Overlaying the 7Cs Onto the Social PR SLOT Analysis, and a 3-Step Field Guide to High Octane Listening.

    Among the handouts for this module is the incredibly powerful Social PR Goal-Mapping Matrix, that will help ground your Social PR programs from the get-go.

  • Module 2: Deconstructing Social PR Content

    The next two lessons show you how to get to grips with social content; one of the fundamental elements of smart Social PR.

    You’ll learn 7 killer SEO (Search Engine Optimization) hacks for Social PR, and get a behind-the-scenes look at the content behind Oxfam America’s 2012 International Women’s Day campaign, that converted by 300%… and my super-secret Swipe File of this content!

  • Module 3: Optimizing Social PR Outreach

    Content that doesn’t generate conversation or awareness is pretty useless. The next three lessons focus on the secret to great pitches, including the 6 words without which your pitches are DOOMED, and the ONE question they must all answer.

    In addition, you’ll get my Perfect Pitch Process and Workflow, as well as a terrific case study to model your own Social PR pitching after.

  • Module 4: Measuring Social PR Success

    The last four lessons deconstruct smart PR measurement in a non-threatening and demystifying way. I’ll show you how to start measuring what really matters, and share the other side of the Oxfam America case study – how we measured success.

    I’ll also show you how to get to grips with Google Analytics Campaigns and Goals; if this is the ONLY lesson you ever absorb, you’ll still be way ahead of 96% of your colleagues.

And It Comes With Bonuses.

  • Bonus #1: Access to The Private Social PR Virtuoso® Community ($497 value)

    Typically reserved only for registered students of The Social PR Virtuoso® Master Course, you’ll ALSO be able to join the private, invitation-only Virtuoso Community.

    You’ll be amazed at how quickly this will become your go-to source for brainstorming, troubleshooting, peer support, and ME support. Because it’s just that awesome.

  • Bonus #2: Monthly Joint Group Coaching Calls ($997 value)

    Also typically reserved only for registered students of The Social PR Virtuoso® Master Course, you can participate in the monthly LIVE group calls I host for all Virtuosos, and which are recorded for those who can’t make it live.

    From campaign troubleshooting, to business development, to tips and tricks… a wealth of information is shared on these calls. You’ll be taking notes; trust me.

  • Bonus #3: Complete Access to the Replica Replay AND Materials of my Feb. 2017 online mini-training, "Lift Off!" (PRICELESS)

    THE most popular online mini-training I’ve taught to date, “Lift Off!” attendees could not believe the value they received while learning how to “unleash their Inner Social PR Superhero”… for free!

    The complete replica recording of this three-day edutainment extravaganza is your third bonus, in the Mini-Training Archives within the course site. It includes ALL the handouts AND slide decks created for the mini-training. That’s another 3 hours of bonus training right there.

But Wait. There's EVEN More.

  • Receive a Fee Credit When You're Ready to Upgrade to The Social PR Virtuoso® Master Course

    I firmly believe that professional development never ends. Which is why your Social PR Apprentice™ fee will serve as a credit towards The Social PR Virtuoso® Master Course – if you so choose.

    When you’re ready to move onto more advanced training, sign up for The Social PR Virtuoso® Master Course and receive a FULL refund of your Social PR Apprentice™ fee.

    Don’t want to sign up for the Master Course at a later time? No worries. You’ll still have access to the complete Apprentice program for the same low fee you initially paid.

These are just a handful of the organizations that have put their trust in me. You can too.

So What's Your Investment?

Total program value: $597.

Total bonus: $1,494.

That's a total OVERALL program value of $2,091.

But YOU pay just $129 if you act today.

Ready to Start Transforming Your Career?

Sign up to be a Social PR Apprentice™ for just $129.

That's just $129 for LIFETIME ACCESS to a training program AND network that will jumpstart your career like nothing else.


Now: this offer won't last long. It disappears Sunday, June 4, at 11:59 pm ET.


Your purchase will be completed via Stripe and is completely secure.

There is NO QUESTION that

The Social PR Apprentice™ is the BEST budget-friendly Social PR training EVER:

  • You'll Get a Thorough Grounding in Effective Social PR

    The Social PR Virtuoso® Master Course is considered the “A to Z of Social PR.” Since The Social PR Apprentice™ is a “lite” version of the Master Course, you get the same foundational training, that prepares you for your next starring role, a Social PR Virtuoso®.

  • You'll Learn to Internalize, Then EXternalize, the 7C Social PR Framework™

    My proprietary 7C Social PR Framework™ is revolutionizing how PR pros work. You’ll learn how to implement it from the ground up from the person who created it (!), changing your career trajectory … AND your life.

  • You'll FINALLY be Able to Look PR Measurement in the Face ... and Not Blink

    Measurement has historically been – and continues to be – the bugbear of even the best Social PR pros. With this training, you’ll learn how to efficiently and practically measure what matters, and send the measurement bogeyman packing, once and for all … just like I did.

  • For a One-time Fee, You Get LIFETIME Access

    Several online training programs give you limited-time access to the content you paid for. That sucks, right? Not here. Sign up once, and you have access to the training for LIFE. Literally. Because I plan on living a loooong time.

It comes with some kickass bonuses:

And, last but not least:

  • You'll Have IRL Access to Me, My Brain, My Network and My Elvis Obsession

    More than anything, people want to “pick my brain.” There’s only so much of my grey matter I can give out before I get a hole in my head, but as a Social PR Apprentice™, you get to do this. A LOT, via our private group and monthly calls. Kewl, eh?!

The Social PR Apprentice™ is brought to you by an industry leader

Who has the trust of other industry leaders

Jumpstart Your Career TODAY for Just $129


Your purchase will be completed via Stripe and is completely secure.

Frequently Asked Questions

  • Q.Is there a deadline by which I have to finish the training?

    A.No. The training is self-paced, which means you can take it any time you want, from anywhere you want, whenever you want… and AS MANY TIMES as you want.

  • Q.Will there be a cost for updates to the course site?

    A.No. It’s my responsibility to keep my training materials updated. Regular course site updates are built into your one-time fee. And remember, you get lifetime access to the training.

  • Q.Can I get a refund?

    A.No. I spend hundreds of hours designing and delivering my trainings. The Social PR Apprentice™ is already so ridiculously cheap, I’m practically giving it away. So in this case, there are no refunds.

  • Q.Will I get a course completion certificate?

    A.Yes! Just make sure to check off your progress as you move through the course. Once your progress badge is at 100%, you will be able to generate and download your personal certificate of completion.

  • Q.Do I have to upgrade to The Social PR Virtuoso® Master Course?

    A.Of course not! You can use the Social PR Apprentice™ training for as long as you’d like. If that’s what floats your boat, who am I to spring a leak?

  • Q.Do I need to be tech-savvy to take the training?

    A.Nope. You simply have to get online and use your username and password to log into the course site. After that, it’s just another day on the internet. 🙂


You can get LIFETIME ACCESS to this incredible training program AND all the bonuses - a TOTAL Program Value of $2,091 -


For the unbelievably affordable, ONE-TIME fee of $129.


That's less than $5 a day. You're probably spending more getting overly-caffeinated and under-productive at everyone's favorite mermaid-themed coffee shop ... right?

Time is money... literally. Why waste it?

Sign up now.


Your purchase will be completed via Stripe and is completely secure.